Sabrina Guler is a dynamic female entrepreneur in the real estate sector and the co-founder of Techvestor, a short-term rental fund that has successfully raised $80 million in the past three years. Before founding Techvestor, Sabrina worked at Apple as a project manager for the AirPods product line, simultaneously helping thousands of tech professionals learn about real estate investing. Since 2021, she has flipped, designed, and furnished over 150 houses and built Techvestor’s operational infrastructure. Her achievements have earned her a nomination for Forbes 30 Under 30 in 2023 and recognition as one of Business Insider's 35 Under 35. Sabrina also co-hosts the "STR Investing" podcast, where she shares her expertise and insights, guiding others toward financial freedom through smart Airbnb investments.
Summary
Sabrina Guler, co-founder and CEO of TechFester, shares her journey from working at Apple to becoming a successful real estate investor and entrepreneur. She emphasizes the importance of questioning the traditional path to wealth and taking control of your financial future. Sabrina discusses the challenges and rewards of starting and scaling a business, highlighting the role of a strong team and a clear vision. She also emphasizes the value of investing in personal growth and getting to know the character and values of operators before making passive investments.
Keywords
real estate investing, entrepreneurship, financial education, personal growth, due diligence
Takeaways
Question the traditional path to wealth and take control of your financial future.
Building a successful business requires a strong team and a clear vision.
Invest in personal growth and education to expand your opportunities.
Get to know the character and values of operators before making passive investments.
Titles
Questioning the Traditional Path to Wealth
Investing in Personal Growth and Education
Sound Bites
"We all know whether or not we're capable of doing more."
"The secret sauce is the people."
"Having a very clear vision and protecting that vision at all costs."
Chapters
00:00 Introduction and Background
02:53 Questioning the Traditional Path to Wealth
06:04 Building a Successful Business: Team and Vision
08:58 Investing in Personal Growth and Education
13:01 Knowing the Character of Operators: Due Diligence
RANDY SMITH
Connect with our host, Randy Smith, for more educational content or to discuss investment opportunities in the real estate syndication space at www.impactequity.net, https://www.linkedin.com/in/randallsmith or on Instagram at @randysmithinvestor
[00:00:00] Hello and thank you for joining us today on The Gentle Art of Crushing It show where we focus on learning and sharing with our listeners all there is to know about how to create success in our lives.
[00:00:12] This show stands on the shoulders of giants. Our mission is to empower and inspire our listeners to create the life of their dreams whilst having a blast in the process. Let's celebrate life together. Welcome to the show.
[00:00:28] All right. Welcome back to another edition of The Gentle Art of Crushing It podcast. My name is Randy Smith and I'm going to be your co-host today or your host today. And I'm really excited to have a partner of impact equity with me today, Sabrina Guler.
[00:00:43] Sabrina is the Co-Founder and CEO of Techvestor. She's also a podcast host of Something More. And really excited to have you here, Sabrina. Thanks so much for joining me on the show. Yeah. Thank you so much for having me.
[00:00:57] All right. Well, let's jump right in. Can you tell the audience a little bit more about yourself other than that brief intro that I shared and we'll jump right in? Yeah, of course. It's so funny. I'm also podcast host and I always find introductions.
[00:01:10] You're like, where do you start with people that you know so well? So yeah, my name is Sabrina. I am originally from the East Coast. I spent the last 10 years before getting into real estate and investing in the W2 world. I used to work for companies
[00:01:30] like Apple. I have an engineering background. And when I, about four years ago, I started really questioning how my W2 paycheck was going to contribute to my long-term wealth. And I saw all these people around me who were making really great money,
[00:01:50] quarter million, half a million a year in high director roles in some of these companies. And they didn't know how to invest and they also didn't know how to build their wealth. And
[00:02:00] a lot of these people had families, had relatively stable jobs and had stormed a lot of things like the crash and in 08 and even before that, but they still didn't have these answers. And
[00:02:12] to be honest with you, Randy, I started questioning things. I was like, how come we're not taught these things in school? And how come we're not taught how to make things work for us
[00:02:22] like taxes or how to make things work for us like our own money? And I come from two incredible immigrant supportive parents who came to the US with nothing and not even the blessing to be able
[00:02:38] to speak the English language. And they made their life work here. And I thought to myself, you know, I'm so blessed to have the support and I have so many things that I consider to be
[00:02:50] privileged here despite me not coming from crazy affluence or anything like that. But I think that if you have a brain and the curiosity to learn and the ability to question things in your life, you're already 10 steps ahead from the person who just accepts things in front of
[00:03:07] them. And so with that in mind, I started questioning a lot of things like I was like, well, how come I need to wait for someone to give me a raise? Or how come I need to wait for
[00:03:20] my paycheck to come in to decide what I want to do with this? Am I just spending on rent? Am I just spending on food and occasionally taking a trip every year? What am I doing?
[00:03:31] And so those basic questions led into even more complicated questions where I started kind of really thinking about why I was doing what I was doing. And essentially, I had a quarter life crisis because I was about 27 when that happened to me.
[00:03:46] And I started getting into the world of real estate investing. And I'm sure a lot of your listeners are either like in the process of reading a lot of books and processing
[00:03:56] a lot of information because there's so much out there as to how to get started, when to get started. And so anyway, that was really kind of a catalyst moment. And I share the details
[00:04:06] of the story because it really shows the behind the scenes of where I was at and what I was thinking before I started the business that I run today. And so my first thought process was,
[00:04:18] where can you start today? Because I think when you consume all this information, you're like, okay, there's multi-family, there's storage, there's real estate, there's stock, there's all these different things that you can invest in. So today, at that point,
[00:04:30] which was my version of today back in 2020, I wanted to invest in a short-term rental. One single short-term rental is the first step I was going to take. And the reason being is because it allowed me to make some passive income, take out a second home loan and
[00:04:46] potentially also see my parents who were based out here in Phoenix. I was based out in San Francisco because I was working at Apple. And so that first property, it took a lot of
[00:04:56] guts for me to invest in it. I had no idea what I was doing. Luckily, I had done a lot of research. I bought a great first property, wouldn't buy that property again. But then that allowed me to
[00:05:07] buy a second property. And that second property really allowed me to confirm that I wanted to do that full-time. Like it gave me enough experience to know like, hey, I think I'm
[00:05:19] going to do this full-time. And so I started educating people on what I was doing and being a leader in the space that I was in, in the W2 space. And one thing led to another. I started
[00:05:32] posting on social media about my journey. A few of my posts went viral, which then attracted me to my current business partner today. Literally a cold DM on TikTok is how we started communicating. So on your part or on his part? I'm just curious.
[00:05:50] On his part. So I was posting about how to teach Airbnb. It was brand new. Not a lot of people were doing it. I was consulting mini-consultations while working my W2 job. He was raising capital
[00:06:00] at the time and he was like, hey, I kind of need an operator. And let's kind of do this fund together. And so at that time, I was in a crossroads. Apple wanted me back in the office.
[00:06:11] It was like right at the tail end of, or what everyone thought was the tail end of COVID. And I ended up choosing the harder, more lucrative, wildest path of my life. And that's how I co-founded TechFester, which is one of the only passive investment platforms or opportunities
[00:06:35] out there for investors to invest in high yield opportunities like four-term rentals. Are you interested in real estate investing, but don't know where to get started or think you don't have the time or money? Are you stuck in your W2 because the golden handcuffs make it hard
[00:06:52] to walk away? If this sounds like you, check out impactequity.net and schedule some time to talk with the founder, Randy Smith. Randy went from massive income to leaving his W2 through passive income and he can help you do the same. www.impactequity.net.
[00:07:11] Wow, okay. So that I mean, that is a mouthful and it's inspiring and a little bit scary to hear that story. First of all, that you would actually come from an immigrant immigrant,
[00:07:24] two parent immigrant background and to land a job at Apple. Most people would kind of just hang up their hat and say, gosh, I've arrived and ride this thing out for the next 25 years and then
[00:07:38] have a nice comfortable retirement. But you actually made the decision to step away from what could be considered a dream job to jump into real estate. And it's interesting, there's some parallels like when I was in corporate America working for Fortune 100 Company, not quite the
[00:07:57] size of Apple, of course. But when I stepped away and decided to go full time into real estate as well, a lot of people thought I was absolutely crazy. So I would imagine you heard a lot of that
[00:08:10] as well. Was that a challenging transition or were you dead set and confident that this was the right move to make? Yeah, I'll get a little philosophical. I believe that I really
[00:08:27] do believe that we all know whether or not we're capable of doing more. And I think that's like a little voice that we have in us that we either push down or other people push down. And I think
[00:08:38] it comes up in certain parts of our life. So I knew that I always wanted to become an entrepreneur, be someone who had the opportunity to play around with building businesses and building
[00:08:49] long term wealth. So I'll never forget it. My last day at Apple, I would have never imagined my last day at Apple being like this, but I was on a Zoom just like I am with you right now
[00:09:00] with a team I had worked on for several years. And my goodbye was just shutting the lid. And we had like a Zoom party. And yeah, I think everyone, because at the time I had no future, like I had
[00:09:13] no fund, I had no income, but I had this like core belief that I was going to figure it out. And I think that's what makes entrepreneurs or people that make this decision, it makes them so
[00:09:26] powerful because you're not swayed by what other people think. You're not swayed by the potential that people categorize you under based on their projected limiting beliefs. Like you are just anchored in, hey, I believe in this. This is a fundamental value for me. And I don't perceive
[00:09:46] failure as failure. I take it as I'm going to take this experience and turn it into something successful. So yeah, people thought I was that crazy, including my parents. And especially since I had
[00:09:58] no real future, right? I had nothing like laid out in the stars for me. I love it. I love it. Yeah, no, it's bringing me back. And I left corporate America two years ago. And I remember
[00:10:10] the conversation with my wife where I had job offers, like literally the day after I got laid off, and pretty significant job offers as well. And we sat down and had the conversation of,
[00:10:23] you know, do we go back to corporate America? Or do we do what we truly feel deep down inside that we're capable of doing it? I'm of the mindset that anybody can do more than what
[00:10:36] they're doing right now. I think we're taught, we're trained and we're kind of stuffed back into these little boxes that fit better in corporate America than what we can truly do. Because inevitably, we've always got a governor on us if we're in corporate America is my belief.
[00:10:54] So kudos to you for taking the plunge at your quarter life crisis. I like that term. I've not heard that before, but kudos to you. So let's dig into that. I'm just imagining, I know my process when I left corporate America, I basically talked with everybody I knew,
[00:11:11] you had this unique journey where people were likely coming to you with this new found exposure and success that you're seeing from social media. Was your current partner the only person that reached out? Or were there a number of different opportunities that presented
[00:11:29] themselves? What did that look like? Yeah. So I had spent a year trying on a lot of different forms and strategies of real estate. So I actually, because I think it's important to talk about the
[00:11:45] self discovery phase. I think success is often like we went from A to Z overnight and then you kind of look at these crazy forms of polarity and it's so not the truth. But
[00:11:54] I think for me, I took a year exploring different things. So I got my real estate license. I worked, I hung my license at a commercial brokerage for about three months. I learned a lot about multi family deals. I learned a lot about the brokerage world.
[00:12:06] I learned a lot about multi family conversions, underwriting those deals, looking at commercialized performance storage deals. So that gave me a really good understanding of the commercial world. Then and this is while I'm exploring Airbnb, while I'm posting on TikTok,
[00:12:20] like while I'm doing all that, I then moved from that and I actually went into the world of syndication. So I had a business partner for a hot minute that is not my current one today.
[00:12:32] And we looked at syndicating a couple of deals in multi family, I explored raising capital. And that just wasn't a good fit for me personality wise. I just, I never had a sales background. I'm extremely creative person. I'm a little bit rebellious in nature. I love
[00:12:52] while the fish are swimming one way, I'm always swimming the other way. And so I don't know just the sales world just wasn't very comfortable for me. So that didn't work, but I tried it.
[00:13:00] And I was like, okay, cool. Like if you had a sales background or if you, you know, if you have access to a lot of people with capital, like this is really lucrative, this works, right? But it wasn't for me. And then I tried to actually syndicate
[00:13:14] Airbnb's in that mini fund that I started. And my current partners at the time were a little afraid of it because at the time it was like Airbnb during COVID, it was still really unknown.
[00:13:27] But again, because I'm the fish swimming in the other direction, I was like, you know what, I really believe in this. And I see so much opportunity. So by the time my TikToks had
[00:13:39] gone viral and my business partner today, and not him and I matched, I knew that that was the right opportunity for me because I had tried a lot of different things. And that's why I talk about
[00:13:52] before like let's, let's normalize failure because in every point of that trial period for me, I felt like a failure, right? Cause I tried this thing and I was like,
[00:14:04] oh my God, this is not for me. Like I just spent all this time. I just spent all this money. I just tried all these things and like it still didn't work. And then I tried on the other
[00:14:11] thing. So that's what I mean. Like a lot of people look at me like A to Z in terms of contrast. And there was a good amount of time where I tried a lot of different things that didn't work for me
[00:14:22] until I found Airbnb. Yeah. And I think that's really important too. A lot of people think that you wake up, you make a decision, you jump in and everything runs perfectly. And it's,
[00:14:32] you know, I've been using this saying a lot lately that you can't steer a parked car. You've got to make a decision and take some action and you can adjust your path. And that might be one adjustment. It might be a hundred adjustments, but clearly all of those
[00:14:48] things that you did up to this point really culminated into what you have now today. And you likely wouldn't be where you are today had you not made all of those other air quote mistakes and learning things. So very good. You and your partner, you end up connecting.
[00:15:08] I would imagine it's a virtual connection at some point, but then you probably got to sit down and start your planning sessions. What did those early conversations look like? Was it real clear
[00:15:19] to you what Tech Fester was going to look like or did you just know that he was really good in one aspect and you were really kind of finding your way as an STR operator and it evolved? Or were there some other ups and downs throughout that process?
[00:15:37] You know, I'm a big proponent of like playing the game where you're at. I think we want to do a lot of things in life and there's opportunity for us to do whatever we want. And I think
[00:15:50] starting and learning and growing into that I think is really big for me. So at the time, I had a very, very strong operational background. It's something that I'm highly proficient in. I can create systems and to give some context at Apple, I had a background of managing,
[00:16:07] I don't know, I had a team of 40 people, 40 engineers and we built products and I dealt with a lot of supply chains. So my background was in operations. And so which is why like syndicating for me was kind of like this alien because I had just
[00:16:21] such a different background, right? But the world of managing projects and dealing with chaos was so familiar to me that when I jumped into this business with my partner with SEAF, we just had
[00:16:38] natural talents off the bat that just were very complimentary. I will say I've learned a lot about business partnership just through many different partners I've had. And I don't think it is common to be compatible and complimentary. I think a lot of people just jump into things
[00:16:57] like hoping for the best. And I honestly could write a book about it because I think it's there's some nuance behind there that can really hurt the business, not even you but the business.
[00:17:08] And so I'm just grateful that we started off very complimentary. So I knew I was very good at this. He knew that he was very good at this. And for the sake of this business, it just
[00:17:17] warped off the bat. Obviously, you have to have hard conversations, things you have different ideas. There are like power struggles, that's in any business and those are things that we have a very healthy relationship navigating but I think it requires a certain level of
[00:17:33] self-awareness for sure. Yeah, no doubt. Certainly feelings can get hurt along the way and if you don't have the personality to handle that, it's difficult to be in partnerships, no doubt. So, well, very neat. So you guys come together and you decide to form Tech Vester.
[00:17:53] And for the listeners that don't know if they've been listening for any amount of time at all with me, they know of Tech Vester and know what you guys are doing but dig in if you can and kind of
[00:18:04] share like what's the secret sauce? Like why is this thing going as well as it's going and exceeding Performa and performing much better certainly than I expected it to perform? What is it that's differentiating you guys in this marketplace today?
[00:18:22] Yeah, I'll be honest with you. And as someone who came from again the corporate background, it's interesting because I think when you come from corporate at least in my role, you're so used to operating like a lone wolf. Like someone pays your paycheck,
[00:18:39] you have your own goals. It's very like independent thinking and there's an independent hierarchy with corporate. And I think the thing that, so I was used to that. The interesting thing is my partner
[00:18:52] has a background in recruiting and so he was used to building things with a lot of people and building teams to make things happen. And so when we entered this business, building a team is actually what allowed us to scale. There's absolutely no way that
[00:19:10] him and I could have taken the credit for where we're at today is definitely because of team. So I think the secrets also honestly is the people. People are really hard to replace and the team is what built the infrastructure today. Now obviously, I have the operational
[00:19:28] background and the brain to put people in certain places and scale and drive strategy and all that. But I think it's a business that requires a lot of labor and a lot of people to believe in what
[00:19:41] you're building. And so to go from zero and to give some context to the audience to 150 properties in three years, it'll be three years in July. It's just a lot of volume. It's a lot of process that needs to happen. Everyone needs to follow the same rules. Everyone
[00:19:58] needs to follow the certain process. It was arguably one of the hardest three years in my lifetime for sure, like so far just building the business and dealing with a lot of personalities
[00:20:12] and a lot of disappointments on the way. You have people who leave a job on you or we were battling COVID people, we're getting sick and time frames and all that. But we still
[00:20:25] managed to make it happen. And I think it was anyone who runs a business that I know that has multiple people involved or maybe you're a solopreneur but you have the right support system
[00:20:36] in your life, you will have days where you just want to absolutely throw in the towel and someone comes in and they're like, why are you throwing this out? Like come on, we got to get
[00:20:46] up and keep going. And so that's what our business served for us, right? Like all the, I mean, the team members in our business serve as soon as I got really tired, Austin, my head of revenue
[00:20:58] was like, are you kidding me? We're like this close, you gotta keep going. So definitely team. Love it. I love it. So, and yeah, I think you bring up a really important piece. And
[00:21:08] you and I talked about this a little bit on your podcast, I don't know in the last 60 days or so, but that roller coaster of entrepreneurship really can weigh on you and can have, as you
[00:21:22] mentioned, it's hard to get up certain days. So from a mindset standpoint, other than the team that you're creating around you, what have you done to really create an environment for you to
[00:21:34] continue to show up and thrive and remain positive for all of your employees and your investors? Like, how are you managing that mindset journey to help you where you are today?
[00:21:45] Yeah. So I think there's a two-part answer to that. I'm a big proponent on having a very clear vision and to protect that vision at all costs. So for example, if you have a vision that is so deeply
[00:22:01] rooted in your values, in your character as a person, in what you truly believe that you are capable of, not what anyone else thinks, what you truly are capable of, then your purpose every
[00:22:14] morning is very driven by those intentions. And no matter how awful life gets, because there are many days where I've questioned a lot of things, you have that vision to kind of support you. Now, I will say, I said it was a two-part answer, one, because I think
[00:22:31] in order to have a vision, you need to do a lot of work on yourself. I think a lot of people cap themselves like, well, my vision is this job and what's the point of doing more? And so I think
[00:22:44] there's some exercising that needs to get done on an individual level in order to really expand, to be able to create something that's much bigger than yourself, because I think we're all capable of doing that. And I think when you create something that is far bigger than you,
[00:23:02] your anxieties and whatever garbage you deal with that brings you down on a daily basis, doesn't pull your vision down because what you're creating is far bigger than anything that a mini lawsuit can do or someone quitting on you or running out of money.
[00:23:21] We've seen it all. So that's my response, that I think having a very grounded, expansive view on your life helps you through a lot of BS. Love it. Love it. Are you comfortable sharing your vision for either TechFester or for the next
[00:23:43] 10 years for Sabrina? Yeah, I think on the TechFester side, I mean, it's pretty business forward. We are focusing on, it took a minute for us to decide what we were really good at.
[00:23:57] I think for a while we were really great at raising capital and then we had to focus on operating. And those are two very different scales and both are equally as hard to master. And both have different spotlight moments at many different times of the market cycles, right?
[00:24:14] Yeah. And so I think we're continuing to master, perform, outperform, exceed expectations and we will continue to do that for as long as the fund and the business exist. So that's like number one top for us there, tenure vision. In terms of me, I'm constantly a process.
[00:24:37] I'm constantly evolving, but recently I've been very focused on introspective work and giving back to community. So I don't know 100% what that looks like. I have some things in the works, but don't want to share just yet. I'll probably have some full announcements and stuff in the
[00:24:55] future. But I'm very focused on actually the type of stuff that we're talking about. I think I think business, money and generally lifestyle is just an output of how we see and perceive our own
[00:25:09] world. And those are dictated by our past experiences and how we've metabolized those things. And so I think that anyone can change and anyone's circumstances can change if they work on themselves first. So my tenure vision of Sabrina is probably to give back and focus
[00:25:28] on that part of the human evolution in hopes that it gets people to make a ton of money and live lives that they are truly inspired by. But I believe that it comes from you as an individual first.
[00:25:44] Yeah, I love it. I like the when you mentioned how you metabolize your past experience, that's a powerful statement. I like manifestation. I like the idea of curation versus following the lead or some set that is required you to follow. I'm curious tying back to Apple,
[00:26:11] it seems to me like Apple has had somewhat of an entrepreneurial spirit behind it, certainly during job stays. Did you see that when you were there as well or had it evolve to more of this just behemoth of corporate America by the time that you landed there?
[00:26:34] I was very lucky because I worked on some of the most innovative products that Apple had had. So like the glasses and AirPods before they launched and a lot of products, I worked on a lot of confidential products. So I would definitely say they're very entrepreneurial,
[00:26:52] they're very design focused. It was as much as I had my existential crisis and I've publicly positioned myself that way from going to W2 entrepreneurship. I really enjoyed my time working there because of how they viewed the world and how they looked at things from an
[00:27:12] innovative perspective. So I'm curious, does that tie in a way you guys are leading Techfuster? Because one of the things that really differentiates you guys from a lot of the other mom and pop
[00:27:25] operators is the design elements and the aminitization that you guys go into with your assets. Do you think there were learnings at Apple that evolved into your ideation of what technology is or
[00:27:39] what Techfuster is today? I think in the beginning, so my short answer is yes for sure. I led most of the design initially and then our design concepts and how we set a standard for the business because
[00:27:59] once you scale you need standards for everything. You've been like toiletries and things that carry in your homes. We definitely had an innovative spirit and we also looked at what everyone else was doing and then we also made sure that we did that plus more or we did
[00:28:16] the opposite to benefit the business. So for sure, but I think I had entered such a new business with such a different lay of the land that looking back at it, I don't think that was
[00:28:31] intentional. I just think it's who Sif and I are as people. Yeah, yeah. And quite frankly what I was attracted to when I first met you guys and first found Techfuster. So it's, I love the spirit
[00:28:46] that you guys are creating with Techfuster. Certainly the opportunities for returns for investors and they're just fun assets to look at and to imagine the type of experiences and memories that are being built with families all over the country. So again,
[00:29:05] kudos to you and the team and what you guys have built. It's been really impressive to watch the growth over the last few years. Certainly part, been a lot of fun to be a part of that just
[00:29:17] from kind of a partnership standpoint as well but it's been a lot of fun getting to know you guys and writing at least a portion of that journey with you guys so thank you for that.
[00:29:28] Yeah, we love having you as a partner. Excellent. Well it looks like these conversations always go too quickly but I do like to be respectful of everybody's time including yours but I do have
[00:29:41] a few questions I'd like to ask before we wrap this up if you've got a few minutes still. Sure. Okay well let's jump in if we can and talk a little bit about education in the passive investing space coming from corporate America. You certainly learned about
[00:29:58] this much sooner than I did but were there specific resources that you leveraged and are there their resources today that passive investors can leverage to start learning more about this space? At the time I was such a bigger pockets fan. I think like I'm a question asker and
[00:30:21] I love to read all the typical books that are out there like some of the common authors like David Green I think great. There's a couple of like fundamental books that I read back in the day
[00:30:32] but I'm someone that like loves to just go out in the field and ask as many questions as possible so leveraging resources like that like online communities I think is huge. Awesome any online communities that you're aware of in today's environment that maybe the
[00:30:48] investors might not be aware of there's left field investors I hear a lot about there's 506b that I hear a lot about any others that you're familiar with? Not that are not that are commonly
[00:31:00] known. I mean now that now we have like online communities and we have like you know I have friends who have communities for raising capital in particular and there's so many different
[00:31:11] niches now but not off the top of my head. Okay okay good let's see here so kind of business related but a little bit different if you were going to be placing $100,000 investment but you couldn't put it into your own investment so we're in the tech fester
[00:31:30] where would you place that capital? If I was trying to get into another level in my life and I just was kind of confused in terms of like direction I'd either invest in myself probably
[00:31:45] very unpopular opinion but on like mentors, coaches, right education, some kind of a program I'm big on that and I still continue to do that time and time again or I'm really liking the the new wave of alternative investments which is getting into small businesses and
[00:32:07] buying small businesses I think there's a lot of opportunity there. I have not put my own capital yet into deals like that but it's something I plan on doing this year if not early next year.
[00:32:18] I love it and I love the fact that you answered investing yourself and I don't remember who said it but the old saying like if you're if the goal was to top down a tree, spend 11 hours sharpening
[00:32:29] the axe and one hour actually chopping the tree down like investing in yourself is sharpening the axe and it's so interesting that when I was just prior to leaving corporate America I don't think I'd ever spent a single dollar on personal professional development outside of corporate
[00:32:48] America and then the last six months leading up to and then definitely since I've spent tens of thousands of dollars on these types of things and I heard a quote that said the business will
[00:33:03] only grow as fast as you allow yourself to grow and the growth only occurs with additional investment in education so thank you for saying that. That's refreshing to hear other people say
[00:33:15] that as well and it's a different type of person that's willing to do that than you know trying to find the ROI on every single dollar that leads the bank account. Okay so one thing we've been
[00:33:27] spending more and more time on is due diligence and we've created this 100 plus point checklist of due diligence that we go through when we're vetting operators which which tech fester had to go through all of those those vetting questions as well but are there questions you think that
[00:33:43] passive investor should be asking that they're not asking and if so what are a couple of those? I'm probably going to give such a different answer here but I think it's really important to really know your operator like on a personal level like understand their intentions their values
[00:34:04] as people and however that's possible right whether it's jumping listening to a bunch of podcasts or getting them getting to know them in person or through references or referrals but I think you're placing your money and your belief in someone and that person is the business.
[00:34:23] I think the numbers are amazing and projections are amazing but at the end of the day we're in a market dependent business and you see a lot of people you see their true colors come out when
[00:34:40] things don't happen the way that they anticipated and I think that's essentially what you're sniffing out for right? That's what your that's what everyone's fear is essentially is okay let me
[00:34:54] vet the numbers absolutely I mean we're in a math you know business so we have to but I think really getting to know the person and understanding their background and how they look at life and
[00:35:06] I think those things are really important because those are the people that are making the decisions on your behalf and ultimately going to be helping you or disappointing you so that's I don't know if I have like a list of questions exactly there but I think it's just
[00:35:22] really understanding people and having a good sense of character. I love the answer I couldn't agree more I think anybody can show up for one podcast or presentation or a webinar but to sit
[00:35:37] on the sidelines and watch somebody for six months or nine months or a year and see how they show up when difficult things happen I think that that is the true measurement of ultimately
[00:35:49] integrity and how people are going to show up when things get hard so yeah really really great answer Sabrina I always enjoy our conversations and there is a much deeper level of you than I
[00:35:59] initially knew it but it's been really really refreshing just to get you know a little bit more so thank you again for being on the show. Yeah I think one of my missions in life is to kind of
[00:36:12] you know open the veil of this world and give it more depth because at the end of the day I think we're all working towards a similar goal which is you know have fulfilling lives and
[00:36:22] connect more with ourselves and the people around us so yes it's a it's a capitalistic driven business but at the end of the day we're all people so appreciate that. Awesome all right well thank you again and to the audience as always thank you for joining
[00:36:37] us today we encourage you to continue our education journey but more importantly than that make the decision to make that first pass investment both Sabrina and I are convinced that what you do you will wish that you had just started sooner so thank you again for joining
[00:36:52] us today and be sure to join us again next Thursday for another great episode thank you. Well there you have it ladies and gentlemen another episode of the gentle art of crushing it
[00:37:03] it was an amazing episode we know we sure learned a lot and we hope you did as well we want to take a second and thank you so much for viewing or listening to this episode
[00:37:13] and please just know that we only ask for one favor and that is to make this life magnificent thank you and have a wonderful day